With Christmas behind us and the future plans being prepared, some of you are probably considering your approach. Did you find yourself selling from your existing collections or did you find yourself increasingly being asked for customised or bespoke jewellery pieces? With a slight shift in luxury and consumer’s approach to buying it, is there an expectation by our customers for bespoke pieces? How do you fill your shelves if all you sell is bespoke jewellery? As a jewellery retailer or designer jewellery maker, when you consider how you fill your retail space, there are 2 approaches that immediately present
This website is borne out of the frustration of having my own business, struggling with it, learning how to do it better and wanting to share that knowledge with people in a similar situation as me, or who I work with.
If you are creative and isolated and fight with the day to day business of being creative. This site is for you.
Recently, the weather in Europe has been quite cold. For many, the cold weather is bad news; however, if you have a small business, the cold just may work to your advantage. If you are able to open your shop, log on to your website or otherwise come in to work, the benefits are yours for the taking. Increase customer loyalty. First, if you are able to get out and about in the bad weather, then chances are that many of your customers are also able to get out on the road as well. This means that you have the
Do you ever find yourself in a buying situation where you are looking for some good advice on something but you feel better qualified than the person you are talking to? Think about it. You went to buy a TV and a sales assistant comes along, you ask them for information on a product and they say confidently “sure I know about this” and they then proceed to read you information off of the box of the product or the big labels they put on the display model. You stand there and think to yourself – what does this guy
I was lucky enough to get to the second week of the Goldmiths’ Fair in London last week and again I was blown away by the quality, diversity and creativity on display there. It really got me thinking about our industry and how predictable it has become on one side and how innovative it is on the other. With my office based in London’s Hatton Garden, I often feel quite uninspired about the trade. Shop after shop selling real crap, with the exception of a few. The opportunity to turn this into a ‘Premier’ jewellery shopping area is repidly slipping
I went to week one of goldsmiths’ fair with a very fresh perspective. With everything that’s been going on with the economy and the impact it has had on luxury and jewelley, I now see events like goldsmiths’ along with their exhibitors as representing the future of the industry. When you first walk in to the hall you get struck by a sense of history. The fact that they still have uniformed commissionaires sets the tone of the whole event. Very formal and grand, well on the outside anyway. Those very grand surroundings of the hall are quickly put into
I recently read an interesting discussion thread on LinkedIn (which I recommend you join by the way) in which people were answering the simple question: What is branding? It was interesting to see the range of answers. They touched on the issues around price, design and availability. Others seemed to think it was generated from the customers rather than the organisation. Some seemed to suggest that it was a much more emotional connection with people’s heart. Some talk about adding value to your product and how it differentiates you from your competitors. Others see it as something that will you
The family jeweller is being attacked by the internet. – Nonsense! I once heard someone say if it’s raining, don’t complain, go out and buy an umbrella!’ In most cases the internet has been the scapegoat for a business that just lacks vision and passion. If it wasn’t this, then it would have been something else. What the internet has done is present opportunities and made people think about how they can move their businesses forward. When they haven’t been able to come up with the answer, that’s when they panic and the business goes into free fall. Really it
With the recession still biting, people shopping for anything ‘luxury’ want to rely more and more on one person for one thing. They want a specialist, an expert they can call on for advice on that topic or help with a purchase. The opposite of that would be the person who shops for price and uses the internet find a product at the cheapest price. Now they are a customer for some retailers, but anyone concerned with selling anything that is beyond the value of the sum of its parts they are not our ideal customer. If you are selling